Career Summary

Full-lifecycle web engineer and platform owner: 21+ years delivering for 30+ organizations including Penn State, PBS, Riverdeep, Immunex, and a regional health system — almost always as the one person carrying everything: application code, front-end UI, server and database administration, deployment pipelines, security, performance, analytics, SEO, and accessibility. Ran Penn State’s entire entrepreneurship-and-economic-development web portfolio — eighteen WordPress environments across ten distinct organizations — solo for four years on a self-administered server, after two years building sites across that same ecosystem for its agency of record. Most recently rescued a national brand’s web operation in six months: restored a 93%-collapsed analytics system by forensic reconstruction, remediated a live consent-compliance exposure, migrated two production sites with zero outage, and surfaced ~$20,000 a year in recoverable advertising waste plus a $100,000+ unmanaged domain portfolio no prior vendor had found. Leads teams, writes the standards they work to, and leaves behind documented, transferable systems.

Technical Range

Application:
PHP, JavaScript, ASP.NET/C#, SQL (MySQL, MS SQL Server), HTML5/CSS3, REST APIs, JSON/XML

WordPress at scale:
Multisite and multi-tenant architecture, custom themes and plugins, ACF, FacetWP faceted/map search, SearchWP, Gravity Forms, WooCommerce/Stripe, WP All Import/Export pipelines, Composer, PHPCS

Servers & ops:
Plesk and LAMP provisioning and hardening, VM administration, WP Engine/managed platforms, Cloudflare, nginx/Apache, SSL, DNS/DNSSEC/CAA, per-site PHP runtime management, caching layers (CDN, page, Redis, opcode), staging-to-production pipelines, backup/restore regimes, uptime monitoring, incident response, zero-outage migrations

Data:
Schema design, stored procedures, triggers, views, migrations, legacy-data rescue, automated sync pipelines, multi-million-row database forensics and remediation

Measurement & search:
GA4 and Tag Manager (consent-mode sequencing, event-level conversion attribution, Data API forensics), Search Console, technical/on-page/off-site SEO, SEMRush, structured data, Google Ads account analysis

Compliance & quality:
Cookie-consent platforms (OneTrust), privacy-policy remediation, Section 508/WCAG accessibility since 2013, Core Web Vitals, cross-browser QA, code standards authorship

Leadership:
In-house and outsourced team leadership, multi-stakeholder portfolio management, vendor management, technical specifications, budget and timeline estimates, staff training, written operating procedures

Employment

Valet Living
Senior WordPress Engineer / Web Operations Lead (Contract)
Remote, 2026

• Sole engineer for the entire web operation of a national residential-services company: two production WordPress properties, their hosting, DNS, analytics, advertising accounts, compliance posture, and vendor relationships.
• Restored the company’s collapsed web analytics (down ~93% for ten weeks) through forensic reconstruction against the GA4 Data API and dated filesystem backups, isolating a consent-sequencing defect multiple prior fix attempts had missed; remediated the live cookie-consent legal exposure underneath it and rebuilt the OneTrust/GTM consent architecture across both sites.
• Stabilized a site that was intermittently failing to load at all (origin timeouts behind Cloudflare), and delivered a consolidated site, infrastructure, database, domain, and SEO audit that quantified findings no prior vendor had produced — including a 2 GB database carrying 8.4 million rows of misplaced CRM data and a majority of the site invisible to search.
• Identified ~$18,600–20,400/year of recoverable Google Ads waste and inventoried a 216-domain portfolio (~$102,650 estimated value) into a renewal decision list; migrated two production sites to company-controlled hosting with zero outage, including one with no shell access on its source host.
• Hardened the platform (security headers, DNSSEC/CAA program, PHP currency, documented access management, full plugin risk inventory) and rebuilt revenue-path tooling: a nearest-office locator replacing a failure-prone zip list, a product-catalog designer for the 2026 season, and campaign landing pages wired into Salesforce/Pardot.
• Carried the everyday load alongside the projects — content and page maintenance across both sites, a brand logo rollout, online store support, platform vendor evaluations, executive reporting — and left fifteen written operating procedures plus trained staff behind.

Daylit Studio
Founder / Principal Engineer
Allen, TX, 2026

• Founded a web studio and built its entire operation solo: brand system, production site, hosting, deployment, measurement, and a daily outbound program with automated reply monitoring.
• Built a master WordPress theme from scratch as the studio’s platform: a fully token-driven design system (every color, spacing, and radius flowing from design tokens — no hardcoded values anywhere), a library of 27 composable content section layouts driven by structured fields, a server-rendered page-long gradient engine for the brand’s signature night-to-day visual, and a physics-based interaction layer — all linted and gate-enforced so the standard cannot erode.
• Engineered a suite of in-house WordPress plugins replacing commercial dependencies: a custom-fields framework standing in for ACF Pro, a full cookie-consent management platform (banner, preference center, script gating, consent logging) replacing CookieYes/OneTrust-class products, and a maintenance-mode system — each built to commercial-plugin standard with tests and CI.
• Built a three-environment pipeline (dev, staging, production) with backup-gated releases, mirrored promotion scripts, CDN cache management, and a purpose-built WordPress backup-and-restore tool; engineered a consent-gated GA4 + Tag Manager stack (13 custom dimensions, event-level lead attribution) proven live, and performed a full WCAG-AA accessibility pass.
• Productized a family of automated website-audit products — technical SEO, Core Web Vitals performance, accessibility, and local search presence — that crawl, analyze, and render client-ready illustrated reports end to end.

Mount Nittany Health
WordPress Engineer & SEO Consultant
Remote, 2024

• Rebuilt the health system’s public website from scratch as the sole engineer: discovery, information architecture, and a fully custom theme, delivered while carrying the Penn State portfolio in parallel.
• Designed provider, location, and service directories as custom post types with FacetWP faceted and map-based search and SearchWP relevance tuning, so patients find a physician by specialty, location, or name in seconds; built the automated provider-data pipeline (WP All Import + ACF) keeping hundreds of physician records synchronized from external credentialing sources.
• Preserved and grew search equity through the relaunch — redirect mapping, structured data, technical SEO remediation, Search Console monitoring — and consulted leadership directly on structure, visibility strategy, and healthcare accessibility requirements.

Penn State University — Office of Entrepreneurship & Commercialization
Web Application Developer / Server & DB Administrator
Remote, 2020~2024

• Sole engineer for the university’s entire entrepreneurship-and-economic-development web portfolio: eighteen WordPress environments — ten production sites plus eight full staging counterparts — serving ten distinct organizations, each with its own leadership, branding, funders, and deadlines: invent.psu.edu (the statewide flagship), the Small Business Development Center (sbdc.psu.edu), PennTAP (penntap.psu.edu), the SBA-funded Veterans Business Outreach Center (vboc.psu.edu), Origin Labs, the LaunchBox innovation-hub network serving 21 campus communities, Global Entrepreneurship Week, Startup Week, Fund for Innovation, and the OEC’s own site.
• Administered the server that carried all of it: Plesk-managed hosting with per-site PHP runtimes, DNS and Cloudflare management, SSL, security hardening, scheduled backups with tested restores, and 24/7 uptime responsibility across four years — while also maintaining a paired staging environment for every major property so no change ever hit production untested.
• Built and maintained the portfolio’s application layer: faceted resource search, custom post types and taxonomies per organization, community forums, three independent databases, and program tools including the resource navigator, startup navigator, intellectual-property navigator, event calendars, and application workflows for statewide competitions and funding programs.
• Ran continuous redesigns, platform upgrades, and content migrations across the portfolio without downtime; served each organization’s stakeholders in parallel — requirements gathering, prioritization, and delivery across ten separate client-like relationships inside one university.
• Owned the portfolio’s technical SEO and analytics practice with traffic reporting to program leadership; trained and mentored the staff of each organization on editorial workflows, testing, security, and SEO, so ten organizations could publish daily without engineering intervention; served as standing technical advisor to program directors and university IT.

Rowland Creative
Sole Developer (entire agency portfolio) / Server & DB Administrator
State College, PA, 2018~2020

• The agency’s only developer for two years: every site Rowland designed was engineered, launched, hosted, and maintained by one person — a rolling portfolio of concurrent client builds (the named engagements below are roughly half of the sites delivered) plus server and database administration for the agency’s hosting.
• Penn State College of Arts and Architecture: engineered the college’s site spanning multiple schools and departments — stakeholder requirements across academic units, feature-rich HTML5 animation, and ongoing platform maintenance.
• Invent Penn State / LaunchBox: led the outsourced development team on the LaunchBox multisite build — wrote the technical and design specifications, reviewed delivered code, managed the timeline to launch — and carried legacy support and server administration across the Invent umbrella, the beginning of a six-year relationship with that ecosystem.
• Oberon: wrote the technological specification and provided consultancy for a product-driven commerce site carrying 10,000+ products and accessories.
• Centre Foundation: sole developer for the community-foundation relaunch — Stripe payment processing, date/time-driven giving-event campaigns, and legacy donor-data migration.
• Emily Whitehead Foundation: development, legacy data migration, and database support for the site relaunch.
• AVAIL Technologies: wrote the technological specification and integrated the HTML5 video solution for the site relaunch.
• Penn State ABRL: sole developer and server administrator for the content-rich research site.
• Mammoth Restoration and a comparable number of unnamed engagements: sole-developer builds and relaunches delivered on agency timelines, several in flight at once, with full hosting administration.

PSYK Media
Owner / Web Application Developer
State College, PA, 2013~2018

• Ran an independent studio for five years through the full client lifecycle — scoping, estimates, contracts, development, hosting administration, launch, and multi-year support relationships — sustaining the practice entirely on delivered work and referrals.
• Yonsei University: project lead and developer for a child-development laboratory site — research content, news, and forum applications for an international academic client.
• Webemerse: video integration, site search engine, and full Section 508 accessibility compliance.
• Bisdex and a steady book of additional clients: cross-browser engineering, legacy debugging, and hosting upkeep.

Word-Ware
Senior Web Application Developer
Seattle, WA, 2004~2006

• Genie Industries: lead programmer and main consultant for the corporate redesign — directed a team of contractors, wrote the team’s code guidelines, co-authored the site proposal, built a document-management tool for equipment specifications, and worked with the DBA on schema, triggers, stored procedures, and views.
• West175 Productions (PBS): sole developer and designer for three PBS production sites — Greatfood, Masterchef USA, and Cucina Amore — creating and optimizing all visual content, navigation, and a linking portal, delivered to PBS’s code of standards for advertising, links, and color schemes.
• Washington Department of Natural Resources: sole architect for the site revision — new UI and navigation system, rebalanced information hierarchy, CSS uniformity across the site, client-side QA, and training for the staff responsible for future updates.
• Immunex: analyzed and reverse-engineered a legacy application suite with the development team — a PDF document delivery system and an online presentation system — and wrote the detailed functional and technical specifications for their replacements.
• UsedAerials4Sale: designed a new user interface, debugged the legacy application, consulted on the ColdFusion-to-ASP/SQL migration, and wrote time and budget estimates quantified with performance benchmarks for a CEO presentation.
• Dunn Lumber: new user interface, legacy debugging, and ColdFusion-to-Microsoft-DNA migration consulting with quantified benefit scenarios.

Riverdeep, Inc.
Web Application Developer / Engineering Lead
Redmond, WA, 2000~2004

• Engineering lead across four years for the company-wide intranet serving 2,000+ employees in four global locations including Dublin — architecture, database design, delivery, and the team’s coding standards; built a multi-engine inventory system and an employee directory query tool.
• Engineer on an eleven-person team delivering EdConnect, the subscription education-software management and delivery platform.

Sierra On-Line / digiMedia
Site Architect / Web Application Developer
Seattle, WA, 1998~2000

• Site architecture for sierra.com; development of the Quiznos corporate site.

Education

Doctorate of Philosophy in Human Development and Family Studies
Penn State University, 2021

Doctorate of Philosophy in Demography
Penn State University, 2021

Master of Science in Human Development and Family Studies
Penn State University, 2015

Master of Science in Demography
Penn State University, 2015

B.A. in Creative Writing and Computer Science
Seattle University, 1998

Personal

Speaks three languages — English, Korean, and Chinese — and is a father of three kids he homeschools, which turns out to be excellent training for explaining complicated things clearly and staying patient while systems (and people) learn. Away from the keyboard, usually in the middle of a good book, in the gym for amateur boxing, or out on a long run — three habits that keep him disciplined, curious, and hard to discourage.